In this tutorial, I’ll demonstrate how you can set up a Youtube brand account.
A brand account is one created specifically for your brand rather than being a personal channel. It’s easy to set one up and totally free. You don’t need a separate login to manage it – you just toggle between your brand and personal accounts in the top right-hand corner of the Youtube dashboard to select which one to use.
Why Have a Brand Account?
Think of the brand as having a separate identity to your own. Even if you are essentially the brand, I imagine you still want to differentiate between your personal life and business life.
Maybe you don’t want your potential brand audience seeing your own personal Youtube information such as certain uploads or playlists. A brand account can have its own name and you can have multiple people assigned with privileges to run the channel.
In short, if you want to share access to the administration features of the channel, running a brand account will allow you to do this without sharing your own personal Google Account login.
Setting up a Youtube Brand Account Channel
You can follow the tutorial by either watching the video or reading the step by step text instructions. Or, a combination of both. Whichever method works best for you.
Step 1: Start with regular Youtube
If you are not logged in, then make sure you sign in (top right-hand corner).
Then, click your account avatar in the top right-hand corner and select “Settings”.
Step 2: Creating the Youtube Brand Channel
Once in the settings dashboard. Click the “Create a new channel” option.
You will then be given an opportunity to name your new brand channel. Type in the name (you can change it later) and click the create button.
Basically, that’s all there is to it. You have just created a separate brand account.
Toggling between Youtube Accounts
One big advantage of having a brand account is that you don’t need to login and logout of different accounts. You can navigate across accounts by clicking on your avatar (top right of the screen) and then selecting the “Switch accounts” option.
That’s pretty much it. All you need to do now is style your channel. I use Canva for channel art and social media images. It’s really simple to use, there are a ton of templates and everything is pre-sized to the correct dimensions for each social media channel.
I’ve been thinking a lot about moving onto Youtube and this post has been really helpful in getting me started.
Have you noticed any difference in activity between the brand account and your personal account?
I can’t really compare Garrett as I use them for totally different things. The one big advantage of a brand account is that you can add other users to co-manage the account.