LEARN A BLOG CONTENT STRATEGY THAT DELIVERS RESULTS
The Blog Content Strategy Course
A NEW DIGITAL MARKETING AND CONTENT STRATEGY course that focuses on results. Presented by Ian Cleary of RazorSocial.
A FRAMEWORK FOR IMPLEMENTING A CONTENT STRATEGY FOR YOUR BLOG
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A new course from Learn Fiverr, combines building a blog content strategy with digital marketing skills ranging from keyword research and content creation to content analytics and optimization.
If you are seeking practical advice and a framework for building and implementing a content strategy for your (and clients) blogging then this is a course for you.
Video Training Modules
The course is based on short, digestible videos on digital marketing. All in HD Video.
Quizzes To Test Knowledge
Each module contains a short quiz, test or action for you to assess your learning.
You receive practical tips you can action in your own blog or business model.
Unlimited Access Forever
Unlimited access, anywhere, anytime. 30-day money-back guarantee.
HERE IS WHAT YOU WILL LEARN
Understanding Your Client and Their Goals
This module assumes you are working for a client, but bloggers can easily apply the same logic to their own blog. Build an audience avatar and define your competitors.
Keyword Research Methods
Learn how to conduct topic and keyword research using tools and techniques. Prioritize and optimize your keyword strategy.
Undertaking Influencer Research
Learn why influencers are relevant and how to identify ones in your niche. Discover free and paid tools to carry out these tasks.
Building a Content Execution Plan
In this lesson, you’ll learn to setup your content creation and workflow. Select the right content types for your articles and define a blogging calendar.
Setting Up Analytics & Tracking
Learn to set up and integrate Google Analytics into your blog. You’ll then learn how to set goals and tracking.
Discover how to optimize content for search engines. Learn on-page optimization of a blog post and how to build links.
This module covers the process of content promotion and how you can promote content using paid and unpaid methods via social media.
Analyze & Optimize
Learn to monitor the results of your strategy, and then optimize the approach to improve results.
WHO IS THIS COURSE FOR?
This course provides you with practical advice and a framework for building and implementing a content strategy for your clients’ blog that delivers results. This course is ideal for those who possess some knowledge in digital marketing or blogging.
Will it benefit bloggers?
There is a lot of work in developing a successful blog content strategy and it requires a range of digital marketing skills ranging from keyword research and content creation to content analytics and optimization. Upon completion, you’ll have the skills needed to monetize and scale your content strategy.
Your Course Provider
The course is available on the Learn Fiverr platform.
Learn.Fiverr provide training based around proven methods, processes, and best practices that you can apply to your work immediately.
Courses tailored for your professional needs, led by handpicked, industry experts.
Pay only for courses you want to take, no monthly fees. Know the exact cost upfront.
Your Course Instructor
Ian Cleary is the founder of the award-winning blog RazorSocial, where he provides expert advice on digital marketing with a specialty in content marketing. In the third year of his blog, Ian was generating over 1 million unique visitors and to date, his content has been shared over 400,000 times.
This course takes the rather unsexy topics of SEO and blog optimization and turns them into manageable chunks that are easy to implement. He does cover a lot of material, often speaks fast, and uses the industry lingo but the quality and practicality of the content is great.CAROLINA